What is Video Marketing?
Video marketing is utilizing videos to promote and advertise your product or services, increase engagement on your digital and social channels, teach your buyers, consumers and clients, and reach your audience with a modern medium.
Video marketing can be used for everything from building client affinity, to advancing/promoting your brand, services or products.
The Benefits of Video Marketing
1. Connect With Your Audience
Video Contents helps you connect with your audience. Today, a lot company’s marketing efforts are targeted to help build trust between the company and clients. Video is the bridge that links what you say to who you are, allowing clients to peer behind the shade and get to know your brand.
2. Grow Revenue
Marketers who are using video for Marketing are growing company revenue 49% faster every year than those who don’t.
3. Influence Buying Decisions
A whopping 90% of customers say that product video helps them make buying decisions Faster, says Forbes, and 64% say that watching a video makes them more likely to buy a product, according to Animoto.
97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.
4. Video is an SEO gold mine
Video is an SEO gold mine, helping build backlinks to your website, boosting likes and shares (which can further effect search rankings), and driving huge traffic to your website.
Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko.
5. Increase Email Open Rates
Using the word video in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast.
Adding video to email can boost click rates by up to 300%, according to MarTech Advisor.
Basically, video is a powerful addition to your email marketing.
6. Get More Backlinks
Embedding a video into a website page or post triples the average number of linking domains, as Reported in research from Moz.
7. Reduces Bounce Rate
Four times as many customers would prefer to watch a product video, than read a product description.